Actors, cameras, and a film crew. It’s not every day Hollywood comes to town but for Warranty Administration Services Ltd, it’s an exciting time in the company history. Our self funded warranty that we’ve championed since 1984 is the centre of attention in a new series of videos!
So yes, we’ve been busy here at WAS!
When you look out across the internet for information about used car dealer warranties, you often get bombarded with lots of grey looking information highlighted by sneaky asterixis and tiny terms and conditions. As a used car dealer, looking for the right warranty option to benefit your business and support your customer care can be a minefield. Do you go the insured warranty route? Do you go self funded? Do you go without a warranty at all?
Warranty suppliers tell you just how amazing they are with lots of generic looking stock imagery of couples buying cars, wearing huge freaky smiles on their faces, and sales staff holding the keys out to them between finger and thumb. We’ve all seen it right?
It’s all a bit drab and doesn’t address the underlying problems.
We listen to used car dealers having to battle to get claims put through, and if that fails, having to front the cost of the repair themselves. The issue of the customer being caught in the middle, not quite knowing what’s happening and blaming you!
“The complaints we hear every single day by dealer principals and service managers around the country. The issue of used car dealers, franchised dealers, and their customers being at the mercy of the warranty company.”
You read the jargon and buzzwords online, but does it solve the warranty problems you face every day whilst running your business?
I cannot count the number of times I’ve overheard my colleagues speaking to used car dealers who phone in, venting their frustrations regarding their warranty company – only then to be amazed and enlightened by the simplicity and transparency of our self funded warranty. “What’s the catch?” they say.
Put simply. There is no catch.
Our self-funded warranty is a used car dealer guarantee that is designed to give you full control. You hold the money. The expired claims fund is 100% yours. You only pay us a small admin fee per warranty. We have no vested interest in your money. We supply full administration, reporting, and a claims department to handle all your claims.
Our job is to manage your warranty and to be the liaison between you and your customer. Our claims department will even stop a rejectable claim before the customer knows it should be rejected, and contact you so that you can choose – yes “choose” to cover that item proactively as goodwill – or not! This means you are in control and not having to rectify a customer issue caused by the warranty company.
Whereas before you had to fight tooth and nail to get something covered, because let’s face it, a third party warranty company is out to make a profit on your premium. Our self funded warranty is your warranty.
So. How else can we best illustrate this we asked ourselves? How else can we cut out the jargon and characterise your problem – and our solution?
We’ll make a video!
Now hang on, before you think these videos will be a boring monologue of someone chatting to the screen accompanied by very uninteresting bullet points – think again! We’ve decided to put ourselves in the shoes of a used car dealer experiencing the same problems we hear each day, and slipped in a bit of humour to boot!
We’ve created a few characters to inject some energy into this issue, and hopefully highlight our solution to those used car dealers whose business and customer service is suffering because of their third party warranty.
After lots of preparation, script writing, and casting, myself and the crew recently got together on a wet and dark December morning. Arriving on location at a local car dealer in Lincoln.
I’d like to thank the amazing staff at Andrews Car Centre for their warm welcome and allowing us to film there. I’d also like to thank the amazing talented crew from Wallbreaker Productions and our actors, who were nothing but professional and visionary in producing these films.
We now await for the first video edits to come back, and hope to unveil our new screen presence in 2016. For now, I’d like to wish everyone a very happy Christmas and New Year.
Thank you for reading this WAS Blog post!