So you’re strolling around the forecourt arranging your stock of used vehicles. Which colour car do you think is more likely to sell? The red one? The blue one? SMMT figures reveal the “colour of choice” for UK new car buyers!
Way back in 1996 when we were caught in the grip of “brit pop” fever, and our national football teams brought the UK to a standstill in the European Championships – just 2,489 white cars were sold on the UK’s forecourts.
Based on the latest SMMT figures it appears that in 2013 and 2014, “white cars” are the new “black cars”. White cars are now the colour of choice for UK new car buyers!
“Of 2,476,435 new cars registered in 2014, 22.2% were white – representing the highest proportion of white cars registered in any year since records began in 1996.”
10 years ago, only 1% of new car customers bought a white car. In 2014 almost a quarter of the 2,476,435 new cars registered in the UK were white!
Figures released today by the Society of Motor Manufacturers and Traders (SMMT) reveal:
- 2,476,435 new cars registered in 2014.
- 22.2% of those cars were white making it the most popular new car colour.
- 2014 sees the highest proportion of white cars registered in any year since records began in 1996.
- In 2010 white cars accounted for less than 10% of new-car registrations.
- In 2010 black and silver cars were most popular new car colour.
Best-selling white cars by year
So if you’re arranging your used stock on the forecourt this weekend, maybe have a look to see if any of your white cars are fully visible. It just might be the next car you sell!
Thank you for reading this post on the WAS Blog about the most popular new car colour in 2014! Please share and comment below! Image credits to Anja Disseldorp via Flickr, Dave Shafer via Flickr, André Sá via Flickr, and Keith via Flickr.