Tag Archives: network

What is the cost of saying hello?

What is the cost of saying hello? Our resident database guru and business entrepreneur Rob Purle asks a very searching question!

I had a meeting recently with a lady who acts as a Finance Director for SMEs to assist them through periods of change or growth.

During our conversation, she made the point that not only does she consider the obvious finance of a business; expenses, salaries, revenues and so on, but also what it might cost a business if, for example, the telephone is answered in the wrong way.  Unhelpful, inattentive receptionists and the like.

 In other words, what is the cost of saying “hello”?

 It set me thinking.

As fate would have it, on the very same day, I was listening to a presentation by a sign-writer, and he told the story of a client for whom he had created some temporary signs designed to be in use for just three months, yet were still in use many months later when he visited his client.  They were, unsurprisingly, looking rather shabby.  In the client’s eyes, however, they still looked “perfect”.

It set me thinking.

What else have we become so accustomed to in our daily lives that we cannot see (or hear) what our customers see and hear?  How do we “say hello” to our customers?  Is the culture in our business costing us money?  If our customer decides to give their cash to a competitor just because we can’t say hello properly, what is the value of the business lost?

When I started thinking about it, we say hello all over the place!  Yes, it is how we answer the telephone.  Yes, it is how smart the signs are above the door.  It is in many other ways too, and you will be able to create your own list.

  • Do our websites make customers want to say hello?  Can they even find our contact details?
  • Are the company vehicles clean and cared for? Are they driven courteously and professionally?
  • Do we turn up late for meetings?   Do we respond in a timely fashion to enquiries (and just as importantly, complaints)?

This list will have many similarities for all businesses, and no doubt some special ones of our own, but I suggest it is a list worth making, then take a step back, and look at what you see with a fresh pair of eyes.

Does the way in which we “say hello” suggest that we care?  Would you give your hard-earned cash to someone you thought didn’t care?

Makes you think!

Meet The Author
The author of this post Rob Purle has been a trusted partner to WAS for many years, and a vital part of our internal database development and strategy. You can visit Rob’s  website by clicking here: www.purleltd.com

Image credit Flazingo Photos via Flickr.

WAS Director Jo Rimmer Receives BNI “The Best Member Ever” Award!

Warranty Administration Services Ltd Director Jo Rimmer awarded and recognised as “The Best  Member Ever” by BNI Area Director for Nottinghamshire & Lincolnshire, Mark Jarvis.

We are proud to announce that our very own Director Jo Rimmer has received an outstanding award from BNI Area Director for Nottinghamshire and Lincolnshire Mark Jarvis, being recognised as “The Best Member Ever”.

Jo who is a Director here at WAS, and also our resident systems and database expert, has been a member of the BNI Olympians (Lincoln) Chapter for just under 3 years now, and is presently the Chapter Director.

This award for “The Best Member Ever” is an achievement that truly reflects her persistent hard work over the years, and tireless efforts to benefit WAS and her fellow BNI Chapter colleagues.

We are all so proud of her accomplishments which have been achieved solely through her own ambition and self-confidence. She truly optimises the term “leadership by example”, and everyone at WAS would like to congratulate her for this fantastic award.

Jo Rimmer & Mark Jarvis - BNI Olympians Lincoln
Jo Rimmer (Chapter Director) & Mark Jarvis (Area Director) – BNI Olympians (Lincoln)


What is BNI?

BNI is regarded as the most successful business networking referral organisation in the world. They have over 13,000 members in the UK and Ireland alone, passing nearly 680,000 referrals worth over £409 million every year.

BNI allows only one representative from each trade or profession to join any BNI group. This means you can lock out your competition, ensuring you receive 100% of all new business. Working together, BNI members achieve incredible results, growing their business in ways they could never accomplish alone.

BNI Olympians Lincoln Logo - News by the WAS Blog

We all know that establishing long term prosperous business relationships built upon trust and mutual benefit, stems from hard work and perseverance. Through the BNI referral network here in Lincoln, Jo has expanded our list of local used car dealers to include Andrews Car Centre, S&P Garages Ltd, and Motor Wise Vehicles Ltd.

BNI Olympians (Lincoln) Award - The Best Member Ever


Find your local BNI Chapter

Visiting a BNI meeting is the best way to find out what we’re all about. There are over 600 BNI groups in the UK and Ireland to choose from. Find your nearest BNI meeting here.

Need help finding your nearest BNI meeting? Call 01923 891 999 or email bniuk@eurobni.com to find out more.


Thank you for reading this post on the WAS Blog!