Tag Archives: warranty administration services ltd

Your Website Is Your Virtual Forecourt

Welcome to another “two pennies worth” by The Manager from the Warranty Admin Video Series!

Greetings my dear reader, it’s the Manager here from the Warranty Admin Video Series! So today I wanted to talk about websites and the internet. After a frustrating time trying to buy Barry Manilow tickets online for Martha and I, it got me thinking – it seems nearly everything and everyone has some sort of presence on the interweb nowadays. A way to say ‘hello world – here I am’ and communicate with friends, colleagues, or customers with the minimum of effort and expense.

Yes indeedy. Gone are the days where you randomly phoned a friend for a polite chinwag to talk cricket and the weather. If you call someone out of the blue nowadays you end up going straight to voicemail while the person on the other end decides if they actually know your number, or if it’s morally ethical to answer the phone whilst sat on the toilet!

Nowadays it seems a vast majority of people prefer to talk, read, and shop online. Everyone is doing it! At home, on the Tube, at work, in bed… it’s so easy to pick up the nearest handheld gadget and take a virtual stroll through a shopping emporium – or perhaps say, a used car dealer website.

“With an estimated 7.14 million cars being sold in 2015, the used car market in the UK is the largest in Europe. But with the wealth of data available online, car shoppers today are increasingly searching online before making a decision on their purchase.” (Inspire Through Insights, 2016).

Before a customer even sets foot upon the hallowed ground of your pristine forecourt to brush their fingertips over the shiny stock you purvey – chances are they will have taken several minutes ‘checking your business out’ online.

Your website has become the new front door to your dealership. The first impression you make to passers by. If your website is slow to load, it’s like having the front door to your showroom stuck ever so slightly ajar as your customer tries frustratingly to push it open. You know what happens then? After a few seconds they give up, hit the back button on their browser and get invited to watch funny videos of cats dancing the Macarena!

From my own research and also hearing Scott Sinclair from Google Motors talk at this years amazing CDX’16, the two important features for any used car dealer website is the speed in which it loads, and how cleanly it presents relevant information. If someone visits your site wanting to see cars – give them cars! Avoid tricky menus and flashy banners. Give the user as little work to do as possible.

Also take a look at your website on your mobile phone or tablet. Is it loading quickly when not on WiFi? Is your website ‘responsive’ in that it cleverly recognises the visitor is using a handheld device and adjusts your website layout to make everything big and easy to read?

My friends! A migration is afoot! Consumers have your forecourt in the palm of their hand and even though you may have the perfect car for them, is the performance of your website upholding the standard of your vehicles?

How your virtual forecourt presents your stock is just as important as the showroom the customer will walk into.

Just pick up your phone and visit your site to see how it performs. Is your stock appearing straight away and easily scrollable? Are the photos you’ve taken bright and detailed? Blurry dull images of cars parked in front of wheelie bins or a skip will struggle to entice a visitor to browse more. Take your time with your pictures and use a decent camera or a phone camera. You can even upload videos nowadays which offers the customer even more of a personalised experience.

With people flocking online to research their next purchase and make the most informed decision possible, and the huge amount of competition there is in the motor trade, it’s so easy for someone to hit the back button on above your website and go somewhere else.

Right, I’m going to try buying those Barry Manilow tickets again, let’s hope the page loads otherwise it’s another Friday night dinner at Martha’s mother-in-law’s house!

Speak soon everyone,

The Newest Member At Warranty Admin

Meet the newest member of the team here at Warranty Administration Services Ltd!

After a long and strict selection process, including rigorous interviewing and aptitude testing, we are proud to introduce the new ‘Morale & Well-being Officer’ at Warranty Admin.

Everyone, meet Dudley the dog!

Dudley 3

We are starting him young. Aged only 14 weeks, Dudley the dog has become the latest member of the WAS team and is already bounding his way towards a promotion and a possible management position!

Dudley is a cute little ‘Cockapoo’ from parents with exceptional pedigrees. Starting in September on a salary of a bowl of biscuits and water each lunchtime, his responsibilities within the company will be to greet everyone who walks through the door, fuss around them when they need attention, and take them out for walks to enforce the employee Well-Being Policy.

Dudley 1

Unlike every other member of staff at Warranty Admin, Dudley will not receive shares in the company. He will however receive bonus treats throughout the day and be able to bring toys into the office.

We are convinced that Dudley will have a positive impact on the office, increase the team dynamics, and Dudley himself will have some great adventures and meet some fantastic people during his time with us. For all Dudley related news, please visit the WAS Blog or catch up with us on Twitter!

Carbon Conscious Earth Day

To coincide with Earth Day, we have just completed the proud duty of off-setting our carbon footprint – by planting trees!

Warranty Administration Services Ltd - Carbon Conscious
Warranty Administration Services Ltd – Carbon Conscious

Here at Warranty Administration Services Limited we are committed to minimising the impact that our business has upon the environment.

To negate our carbon emissions in the year 2016 we have donated a sum of money to Hill Holt Wooda local charity involved in child education through forestry work, to cover the cost of planting enough new trees to fully off-set the companies carbon footprint!

I really love this policy, and it’s such a pleasure to take care of our local environment. I urge all businesses to consider their own carbon footprint this year, and see just how easy it is to help the planet cope with our goings on!

DealerConfNI – The New Trade Show For Used Car Dealers

DealerConfNI – A new trade show offering used car, van, and motorcycle dealers in Northern Ireland the opportunity to network and get expert knowledge from leading motor trade suppliers! Come visit the Hilton Templepatrick Hotel on April 5th 2016 and be a part of this exciting event!

Something new and exciting is coming to Belfast on April 5th, as the very first DealerConfNI takes place at the Hilton Templepatrick Hotel!

Hosted by Used Cars NI and featuring Warranty Administration Services Ltd,  DealerConfNI is a one-day event that brings together a range of industry leading guest speakers to give expert interactive presentations and seminars about the motor trade.

DealerConfNI Logo

Hilton Templepatrick Hotel
Hilton Templepatrick Hotel, Belfast

It also offers used car, van, and motorcycle dealers in Northern Ireland the perfect opportunity to get involved and ask questions, and settle concerns about best practices! Hopefully everyone will drive away having discovered something new, and enjoyed a fun day with like-minded personalities in the motor trade!

DealerConfNI – What’s on?

  • Our very own Steve Robson will be hosting an interactive discussion on all the benefits of a dealer self-funded warranty programme.
  • A foyer packed with exhibitors!
  • Refreshments and light lunch kindly supplied to delegates by Used Cars NI.
  • Damien Doherty from Trading Standards will talk on the Sales of Goods Act and Consumer Rights Act, and your obligations to your customers.
  • Gregory Hunt of Ombudsman Services will be discussing the new Advanced Dispute Resolution initiatives, and what it means to you.
  • CAP/HPI will be giving a presentation on “write-offs, repos, and cons”, explaining what to look our for so that you don’t get stuck with the wrong car – and what to do if you do!
  • Independent expert Graham Filmer will provide a plain English overview of the FCA journey facing dealers.
  • iVendi and event sponsors Moto Novo Finance to discuss the future of searching for cars online, and how finance will change the customer journey.

We will be at DealerConfNI!

Yes, Warranty Administration Services Ltd will be there at DealerConfNI! As well as giving a feature presentation on the benefits of a self-funded warranty over a traditional warranty, we’ll also have a stand where you can find out more about our Crystal Clear Warranty.

Not only do we have free goody bags to give away, but also a few fun activities to try your hand at, and also a fabulous competition where you can win an iPad Mini!

Crystal Clear Warranty Goody Bag
Crystal Clear Warranty Goody Bag!

How do i get involved in the #DealerConfNI conversation?

Using Twitter, tweet away mentioning the official #DealerConfNI hashtag! You can also search on twitter for the same hashtag to see what everyone is talking about!

How do I attend DealerConfNI?

Contact Used Cars NI who are hosting the event on 028 9032 4065, or email info@usedcarsni.com

What is the venue contact details?

Hilton Belfast Templepatrick 
Paradise Walk, Castle Upton Estate,
BT39 0DD
Telephone: 028 94435500

We really hope to see you there!

Best New Car Sales Figures For January In 11 Years!

UK new car sales kick 2016 off on a high with the best January since 2005.

Latest new car sales figures coming in from the SMMT have revealed 2016 starting on a very positive note for new car sales, which can only be good news for the used car market! I’ll come to that in my next post, but first new car sales.

After a slight slump in the later part of 2015, this January has witnessed the best January for new car sales since 2005 as registrations increased by 2.9% to 169,678 vehicles.

What’s more interesting is the demand for alternatively-fueled vehicles continues to grow in leaps and bounds with January seeing a 32.1% spike bringing the alternative-fueled vehicle market share to 3.6%. Petrol hybrids showed the largest growth – up 44.1%.In this editors eyes that can only be a good thing. Especially after recently sitting in my colleagues hybrid car and being amazed at the quietness and eco-friendliness of the battery powered “silent start” and initial pull off the lights. I’ll totally consider a hybrid for my next purchase! Anyway!Here’s the movers and the shakers on the new car sales front:

  1. Fiesta – 8,353
  2. Qashqai – 4,839
  3. Corsa – 4,803
  4. Focus – 4,285
  5. Golf – 3,813
  6. Juke – 3,446
  7. Polo – 3,298
  8. A3 – 3,227
  9. Astra – 3,185
  10. C-Class – 3,022

It’s worth noting just how well the UK export market is doing. It seems car exports to India have more than trebled in the past 5 years according to data released today ahead of Auto Expo 2016. In 2015, the UK exported 194.5% more cars to the region than in 2010, and 5.4% more than last year, putting India in the UK’s top 10 Asian export markets.

British manufacturers made more cars in 2015 than any year since 2005 when 1,595,697 vehicles were produced.

Thanks for reading this WAS Blog post on new cars sales in January 2016!

Roll Sound. Roll Film. Ready Self Funded Warranty. Action!

Actors, cameras, and a film crew. It’s not every day Hollywood comes to town but for Warranty Administration Services Ltd, it’s an exciting time in the company history. Our self funded warranty that we’ve championed since 1984 is the centre of attention in a new series of videos!

So yes, we’ve been busy here at WAS!

When you look out across the internet for information about used car dealer warranties, you often get bombarded with lots of grey looking information highlighted by sneaky asterixis and tiny terms and conditions. As a used car dealer, looking for the right warranty option to benefit your business and support your customer care can be a minefield. Do you go the insured warranty route? Do you go self funded? Do you go without a warranty at all?

Warranty suppliers tell you just how amazing they are with lots of generic looking stock imagery of couples buying cars, wearing huge freaky smiles on their faces, and sales staff holding the keys out to them between finger and thumb. We’ve all seen it right?

It’s all a bit drab and doesn’t address the underlying problems.

We listen to used car dealers having to battle to get claims put through, and if that fails, having to front the cost of the repair themselves. The issue of the customer being caught in the middle, not quite knowing what’s happening and blaming you!

“The complaints we hear every single day by dealer principals and service managers around the country. The issue of used car dealers, franchised dealers, and their customers being at the mercy of the warranty company.”

You read the jargon and buzzwords online, but does it solve the warranty problems you face every day whilst running your business?

I cannot count the number of times I’ve overheard my colleagues speaking to used car dealers who phone in, venting their frustrations regarding their warranty company – only then to be amazed and enlightened by the simplicity and transparency of our self funded warranty. “What’s the catch?” they say.

Put simply. There is no catch.

The Crystal Clear Warranty

Our self-funded warranty is a used car dealer guarantee that is designed to give you full control. You hold the money. The expired claims fund is 100% yours. You only pay us a small admin fee per warranty. We have no vested interest in your money. We supply full administration, reporting, and a claims department to handle all your claims.

Our job is to manage your warranty and to be the liaison between you and your customer. Our claims department will even stop a rejectable claim before the customer knows it should be rejected, and contact you so that you can choose – yes “choose” to cover that item proactively as goodwill – or not! This means you are in control and not having to rectify a customer issue caused by the warranty company.

Whereas before you had to fight tooth and nail to get something covered, because let’s face it, a third party warranty company is out to make a profit on your premium. Our self funded warranty is your warranty.

So. How else can we best illustrate this we asked ourselves? How else can we cut out the jargon and characterise your problem – and our solution?

We’ll make a video!

Warranty Administration Services Ltd Filming

Warranty Administration Services Ltd Filming

Now hang on, before you think these videos will be a boring monologue of someone chatting to the screen accompanied by very uninteresting bullet points – think again! We’ve decided to put ourselves in the shoes of a used car dealer experiencing the same problems we hear each day, and slipped in a bit of humour to boot!

We’ve created a few characters to inject some energy into this issue, and hopefully highlight our solution to those used car dealers whose business and customer service is suffering because of their third party warranty.

Warranty Administration Services Ltd & Wallbreaker Productions Filming

Warranty Administration Services Ltd & Wallbreaker Productions Filming

After lots of preparation, script writing, and casting, myself and the crew recently got together on a wet and dark December morning. Arriving on location at a local car dealer in Lincoln.

I’d like to thank the amazing staff at Andrews Car Centre for their warm welcome and allowing us to film there. I’d also like to thank the amazing talented crew from Wallbreaker Productions and our actors, who were nothing but professional and visionary in producing these films.

Warranty Administration Services Ltd & Wallbreaker Productions Filming

Warranty Administration Services Ltd & Wallbreaker Productions Filming

Warranty Administration Services Ltd & Wallbreaker Productions Filming

We now await for the first video edits to come back, and hope to unveil our new screen presence in 2016. For now, I’d like to wish everyone a very happy Christmas and New Year.

Thank you for reading this WAS Blog post!


Lights. Camera. Action!

We have a location. We have a film crew. We have actors. Yes that’s right – WAS is coming to a big screen near you!

Well maybe not on “the big screen”, but certainly on a computer, tablet, or mobile screen near you! If you have a big TV at home then I guess you could do that YouTube “flicky” thing from your mobile and watch the video on a bigger screen!?

Either way, WAS will be filming a series of high-production short videos in the near future with the help of a fantastically talented film and crew.

Wall Breaker Productions is an award winning UK video production company based in Lincolnshire, and we welcome their amazing skills and experience to help us deliver the benefits of our products on screen.

We will be highlighting the wonders of the Crystal Clear warranty, but not in the usual “advert style” with someone bombarding you with boring stats and bullet points. No! Our creative gurus have come up with something different and light hearted to help used car dealers understand and realise the benefits of our self funded Crystal Clear Warranty.

We’ve scouted and confirmed the first of two locations for filming, and hope to roll the cameras in the coming weeks! Stay tuned for on-set production photos!

Thank you for reading this WAS Blog post on our upcoming short film releases!

New Banners, Posters, & Leaflets For Our Crystal Clear Warranty

So a little bit of “goings on” within Warranty Administration Services Ltd. Announcing our new shiny pull-up banners available to our dealers supplying the self-funded Crystal Clear Warranty! We also have banners for our nationwide rescue recovery service GenAssist!

They’ve started popping up in showrooms around the UK. Our new 2m tall glossy pull-up banners are proving very popular in helping promote the Crystal Clear Warranty, and are available to all our dealers supplying the warranty to their customers. They even come supported by large A1 posters, tri-fold leaflets, and even leaflet holders to display them in!

The banners, leaflets, and posters promote the benefits of the Crystal Clear Warranty, highlighting:

  • Comprehensive cover levels
  • Diagnostics covered on valid claims
  • Quick & simple claims process
  • Fast claims pay-out
  • No excess to pay

Crystal Clear Warranty Pull Up Banners, by Warranty Administration Services Ltd

Leaflets and A1 posters are supplied FREE to our clients who use the self-funded Crystal Clear Warranty, and pull up banners are charged at £40+VAT each. If you’d like some for your showroom or reception area please call 01522 515600.

Crystal Clear Warranty Posters and Leaflets, by Warranty Administration Services Ltd

Crystal Clear Warranty Posters and Leaflets, by Warranty Administration Services Ltd

We also have pull-up banners and leaflets promoting our UK nationwide rescue and recovery service, GenAssist, which many of our dealers add to their warranties to enhance the cover level.

GenAssist is fulfilled by a leading supplier at fantastic prices, and can be sold as a stand-alone product for your customers, or as an add-on.

GenAssist is fulfilled by a leading UK supplier, and your customers will be tended to by a uniformed professional carrying all the latest diagnostic equipment and expertise to help your customer. GenAssist comes with one comprehensive cover level including:

  • Homestart
  • Roadside Assistance
  • Nationwide Relay

GenAssist Rescue and Recovery Pull Up Banners, by Warranty Administration Services Ltd

GenAssist Rescue and Recovery Pull Up Banners, by Warranty Administration Services Ltd

To enquire about our pull up banners, free posters and leaflets, or about adding GenAssist to your portfolio, or to enquire about our self-funded Crystal Clear Warranty, please call 01522 515600.

Are you looking to offer a warranty to your customers but would like to know more about self-funded warranties? Click here to see us compare self-funded warranties to the traditional “third party” warranties.

Thank you for reading this post on the WAS Blog!


The Gold Standard Of “Business To Business”

Our very own Jo Rimmer awarded BNI Gold Membership within Business Network International. An achievement that recognises her outstanding record of introducing local businesses to the regional BNI Chapter!

BNI is a global network of members divided up into local Chapters, and our very own Operations Director Jo Rimmer is a highly proactive part of BNI Olympians Lincoln.

” Visitors are the lifeblood of BNI at every level. They are more than just potential members. They bring a whole new sphere of contacts and introductions. Visitors ensure the dynamics of chapter meetings are constantly changing, so no two meetings are ever the same. – BNI “

Those members who consistently bring quality visitors to a chapter are extremely valuable members indeed, and Jo’s tireless work to promote the networking of local businesses has been recognised with BNI Gold Membership.

Jo Rimmer - Gold Club BNI Member

There are presently around only 220 members in the UK and Ireland, and everyone here at WAS are proud to see Jo’s name amongst those elite! Well done Jo!

Thank you for reading this post about BNI Gold Membership on the WAS Blog!

Latest WAS Newsletter

It’s time to take at a peek at our latest newsletter!

Good morning all! This is just a short post over a cup of coffee to give you the heads up that the latest WAS Newsletter is out for your viewing pleasure! =)

You can read it online by clicking here!

It’s a short friendly read that’s not just about the stats and latest UK vehicle sales figures, but also about some of the lighter events taking place around the motor trade.

If you haven’t already subscribed to our bi-monthly newsletter, please click here and simply enter your email address, and we promise to send you a fresh copy each time!


Do you have any news to share?

If you have any news or press releases you would like featured in our newsletters, please email wasadmin@warrantyadmin.co.uk and we’d be delighted to include it, and publish it to our blog!

Thank for you reading this short post on the WAS Blog. Drive safe and happy! Image credit Jon S via Flickr.