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NEWS: Warranty Admin Services Joins With Autoguard Group

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25 November 2021

An exciting new chapter in Warranty Admin's 37 year history

Warranty Administration Services Ltd is excited to announce joining the newly established Autoguard Group, which has formed to provide the motor industry, and its dealers, with the ultimate performance partner.

Autoguard Group has added Warranty Administration Services and Sentience Automotive Solutions to its portfolio of businesses, alongside the existing businesses of Autoguard Warranties Ltd, Best4 and Fleetband.

Commenting on the formation of the new group, Rob Dockerill, Autoguard Group CEO said: “The idea was to form a group of well renowned, respected and established businesses that could offer the dealer/dealer group a variety of solutions to help them.”

“Be that warranty, insurance products, admin schemes to dealer training and development, i.e. Supporting the dealer to grow their revenues and enhance their value proposition.”

Warranty Administration Services Ltd has been trading successfully for 37 years and we are proud to count a host of the UK’s top dealers as our clients.

Alan Davison, the Managing Director of Warranty Administration Services, said: “We are extremely excited to be joining forces with Autoguard Group.

“I am clear in my mind that combining our 37 years of experience designing bespoke warranty solutions for dealers with the much larger reach, product range and resources of Autoguard Warranties will bring a wealth of new opportunities to both large and small dealers to enhance their profitability and customer retention.”

Operations Director, Jo Rimmer, added: “We are very excited to start working with Autoguard Group. “We look forward to the opportunity that this presents; both to us as a team at Warranty Administration Services, and to our clients, many of whom have enjoyed several long and successful years of working together.”

Together with the purchase of Warranty Administration Services, Autoguard Group has purchased the respected consultancy, Sentience Automotive Solutions.

An IMI Approved Centre, Sentience Automotive Solutions have been working with independent dealers, franchises, OEMs, and groups for over five years offering training, development, and consultancy services.

Ali May-Khalil, who has taken up a board position as Group Commercial Director for Autoguard Group alongside his role as Managing Director of Sentience, said: “This is really exciting times for the group, and we are delighted to be part of it.

“Having worked with many businesses across the sector over the years, it was felt that we could add even more value by providing our services directly to our dealer partners within the group. “When the team from Autoguard first approached us, and explained their vision for the future and how would fit into that, the decision became an easy one”.

“Sentience will continue to provide the services our clients have become accustomed to, and nothing will change from that perspective, and we look forward to continuing to drive the revenues of our clients into the future” “As for the group, we have added an excellent business in Warranty Administration Services whose service levels to their dealer partners is fantastic and well known.

“It is a great business, with great people, and we look forward to working, collaborating, and supporting our dealer partners together”.

As the exciting news broke, many Warranty Admin clients praised the move saying they were “really happy with this news”, and were, “very keen to see the new products on offer”.

With the support of the Autoguard Group, Warranty Administration Services are excited and determined to hit the ground running and continue to deliver the very best self-funded solutions to motor dealers across the UK.


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Autoguard Group
Sentience Automotive Solutions
  Autoguard Group and Warranty Administration Services
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Established in 1984, Warranty Administration Services Ltd is a market-leading warranty partner to franchised dealers and supermarkets.

Looking to take control and profit from your warranty? Call today on 01522 515600 or click here to discover more about our dealer solutions.

Warranty Administration Services Ltd. Established 1984.
Registered Office: Warranty Administration Services Ltd, Otago House, Crofton Road, Lincoln LN3 4NL
Company number: 01789994

Warranty Administration Services Ltd is an Autoguard Group Company and an Introducer Appointed Representative
of Nukula Limited who are authorised and regulated by the Financial Conduct Authority, FRN 616475.