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September 2022
We are delighted to announce the launch of our brand-new service, Total Care, an all-encompassing subscription service which is available to UK used car motor dealers and service centres.
Total Care offers consumers access to warranty protection, service plan, MOT and nationwide recovery for a single monthly payment. This enables our clients to bundle tailored products together, creating the ultimate peace of mind aftercare solution.
Our Operations Director, Jo Rimmer, commented: "This exciting innovation allows clients to meet the increasing demand for monthly subscription aftercare while supercharging customer retention. The entire package is tailored and branded to the dealer. We then go a step further, taking care of everything else which includes onsite training, point-of-sale, claims handling and Direct Debit collections."
With over 38 years of experience working alongside some of the biggest names in the industry including Hendy, T.C. Harrisons, Arbury and Greenhous, we have designed Total Care to help franchised dealers, dealer groups and used car supermarkets to deliver monthly subscription aftercare.
Our Total Care subscription service will create a new profit opportunity through package sales, as well as exciting the market the most with the customer retention.
This product will tie customers into our dealers' workshops and service centres while keeping their brand fresh in their minds every single month, becoming a game-changer in our value proposition.
With our decades of warranty provision experience, we have been determined to innovate and lead the market by delivering a monthly subscription product that benefits both our dealers and their customers.
Jo Rimmer added: "The service offers the ultimate peace of mind for used car buyers who purchase through any WAS dealer or service centre. One simple monthly payment takes care of all servicing, MOT requirements, UK rescue and recovery and warranty cover. The customer can focus entirely on enjoying their new vehicle while we work in the background to keep them moving."
The launch of Total Care is indicative of the shift towards subscription-based products in the motor industry. Consumers prefer to pay a smaller amount each month, for a renewed premium-level standard of service.
Jo Rimmer said: "Since 1984, WAS have led the pack when it comes to administered dealer aftersales solutions. We have now bundled our amazing portfolio together to help dealers meet the subscription approach to motoring aftercare."
If you're a franchised dealer, dealer group or used car supermarket, looking to supercharge your customer retention and meet demands of the car buyer in 2022 and beyond, come and speak with us on 01522 515 600 or email tellmemore@warrantyadmin.co.uk
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