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Warranty Administration Services Launches New Logo and Website

A fresh NEW look for the leading self-funded warranty partner
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May 2022

We are excited to announce that we have undergone a complete rebrand and website design which launched the morning of 10th May 2022. After 38 years as a dealer warranty partner, we felt it was time for a fresh new look to complement our market-leading status.

This comes ahead of our upcoming shortlist for the Supplier Of The Year at the AM Awards this Thursday 12th May, where Operations Director, Jo Rimmer, and Client Support Director, Paul Bromage, will be attending.

For almost 4 decades, our brand has remained strong and steady. Reflecting the feeling of trust and transparency that cements the longstanding partnerships we celebrate with our dealers.

Warranty Administration Services Launches New Logo and Website


This new brand will give us a fresh look, while our dealers will receive the same expert-level service. It also comes during an exciting time for Warranty Administration Services, as we continue on our path to deliver outstanding solutions to our dealer partners, digital system integration and class leading MI.

Today, we launch our new logo. One that encompasses all of those proven traits, but adds a fresh, forward-thinking new look. Warranty Administration Services is determined to innovate and lead the market, as seen in our new Dealer Care product, offering warranty, service plan and UK rescue and recovery within one simple monthly customer payment.


Warranty Administration Services Launches New Logo and Website
WAS Finance Director, Jenny Brewer and Operations Director, Jo Rimmer.


Our Operations Director, Jo Rimmer, commented: “With our shortlist for the Supplier Of The Year Award, we felt this was a perfect opportunity to refresh our brand, and our presence, in the motor industry. Our people, products and services will continue to deliver at the same high standard which we set when the company was founded back in 1984.”

Even though Warranty Administration Services may have a new look, the core values of our business will not change: Longevity, Relationships, No vested interest and Flexibility.


You can read about our rebrand in Car Dealer Magazine.


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Established in 1984, Warranty Administration Services Ltd is a market-leading warranty partner to franchised dealers and supermarkets.

Looking to take control and profit from your warranty? Call today on 01522 515600 or click here to discover more about our dealer solutions.

Warranty Administration Services Ltd. Established 1984.
Registered Office: Warranty Administration Services Ltd, Otago House, Crofton Road, Lincoln LN3 4NL
Company number: 01789994

Warranty Administration Services Ltd is an Autoguard Group Company and an Introducer Appointed Representative
of Nukula Limited who are authorised and regulated by the Financial Conduct Authority, FRN 616475.